Market Strategy Analysis on Montgras

Hung-Chang Huang 1467751 Case Questions: MontGras 1. (a) To what extent can MontGras control its own market position, as opposed to being dominated by the country-of-origin effect, and be perceived as a â€Å"Chilean Wine†? MontGras, the export-focused winery that was founded in 1992, unlike many other Chilean wineries, actually possessed a considerable control on its own market position in the late 1990s and early 2000s.Although the overall consumer perception towards Chilean wine products indicated that they need to put more efforts to build a solid image globally and that their major advantage is the low price, the situation might not necessarily hurt MontGras’ current market position if and only if the management the link between the decision to adopt the quality strategy, rather than volume strategy, and the fact that Chilean wine lacked a proper image.By pursuing quality-oriented strategy, MontGras is able to further cultivate its brand awareness as a result of th e success of the ultra-premiums(Ninquen line) and the super-premiums(Reserva line), and to eliminate the inefficient cost spent on the joint effort with Chilevid aimed at building a stronger image for the entire Chilean wine industry.Consequently, the problem of country-of-origin effect was, in fact, not significant enough that hampered MontGras’ marketing position as long as the company is fully understand what the appropriate marketing strategy is and adopt it with regard to different market ecologies of MontGras’ export destinations. (b) What implications does this have for marketing strategy? With the worldwide overproduction of vintages, competitions of wines in all segments were predicted more intense, especially in the basic segment, which traditionally accounted for nearly half of the market share of many countries, and 55% of MontGras’ total product in 2001.This indicates that already saturated basic segment, with the smallest gross profit margin for al l the players within the segment, would become a less and less lucrative red ocean. On the other hand, with the recognition that the country-of-origin effect does not incur severe damage to the company as anticipated, MontGras is able to reallocate its advertising expense through emphasizing on the brand, or on the product lines instead of building a stronger image of country-of-origin that would consume a huge portion of its dvertising expense, but unsure of whether consumers in UK or US would buy their effort. Hence, both the two aforementioned factors might serve as a juncture for MontGras to reassess its business strategy, which could be broken into producing part and marketing part, in order to keep the profitable business for long. 2. Evaluate the US and UK options separately. For each country, which option would you recommend and why? In MontGras’ major export market, UK, the company has already gained a substantial success that it ranked one of the 10 most Chilean win e exporters in terms of the value of products.In this picture, its partner distributor in UK had played an important role in MontGras’ UK penetration since 1996. Considering UK market feature, partner with leading supermarket chains such Tesbury is a comparatively feasible way to expand MontGras’ market share because these chain systems control more than 60% of all wine sales. However, partner with Tesbury is not free from side effects. First, at initial collaboration phase, MontGras enjoyed a short term victory without paying the cost of promotion.But in the future, is it able to reap without paying, or would Tesbury ask for more contribution from MontGras after it become too subservient to the large retail system? Second, partner with Tesbury could well create a supplanting effect that threatens its old partner distributor. Thus, my recommendation for MontGras in UK would be to diversify its distributor partnerships as a way to prevent over dependency, which would so mehow cast uncertainty for MontGras’ positioning strategy in the long term.Also, in order to pave the way for future expansion in premium segment, MontGras should keep records of the new marketing plan for Ninquen wines that if the targeting sales of 5,000 cases can cover the proposed GBP 20,000 and generate profit. In the highly fragmented US wine market, with regulatory three-tier distribution system, MontGras had to tackle business with importers, which are usually state-licensed wholesalers too. In addition, by the four prescribed criteria in choosing a countable partner importer, MontGras should be able to prevent the failures from unsuccessful previous partnerships.The first candidate of its partner distributor, World Wine Importers, a larger player that operated 200 brands with a 60-staff sales force, proposed to promote the Reserva line in a volume-oriented strategy with a price range of $8-$11; Cabo Imports, another candidate that operated 50 brands and a sales force of 35, offered a distinct proposal for MontGras that it intend to raise consumers’ perception towards MontGras’ quality and pric range also to broaden the return for both parties through setting a price range $8-$15, and it also intend to release the Ninquen line as a flagship product targeted a $25 retail price.Although the partnership with World Wine Importers seems more lucrative to MontGras in terms of the sales generated by large amount basis, however, simply adopt the results from simple additive questions is obviously not sagacious enough for Mr. Middleton. In general, Cabo Importers would offer a great stage for Reserva(60% of the total), and the newly released Ninquen as well. Thus, accepting Cabo Importers’ offer would be advantageous for MontGras’ market position in US market.

Religion plays Essay

The monster, as the Professor realised before he pursued the project, has the potential inside him to be so overwhelmingly good, almost angelic, which is shown through the natural instinct to help the family he stays with, but the monster also possesses the potential to take up mostly evil actions, for example, when he murders young Willy as revenge for Frankenstein making him the way he did and creating how he is to live his as an outsider. The monster has no identity; he is precariously composed of disfigured limbs and organs; no part of the body belongs to him as a person- all the personalities are mingled and therefore, Frankenstein’s monster cannot be described as an individual mind or body. As a result of being made up of so many different body parts- intelligent, criminal, thief- he has many different interchangeable personalities, which all come as natural to him. The monster is ugly, there’s no other word for it; his appearance is horrific, people hide and cringe at the sight of it, but there is the possibility for the monster to be loved by the human race. This is proven in the circumstances wherein the blind man makes friends with the monster, and therefore appearance does not matter, only the person inside; the monster can be loved although on the outside he is ugly, different and unnatural. It is partly the monster’s fault that he ends up being hated by everyone, although Frankenstein holds most of the blame. He went against the Professor’s will through using his notes and didn’t consider the dangerous consequences that come of meddling with God and nature. He made a creature that had no say in how he was created before he was brought to life, it was brought into the world without consent and the monster cannot retaliate or control the consequences. He has to live a life of rejection as a result of his uncontrollable appearance, the main reason of hatred for him. The monster, often unintentionally for these were his natural reactions; part of his personality, inflicts the hatred upon himself. He undergoes deeds considered as demonic, but as revenge, a natural instinct. There are many moral issues throughout the story, the strongest being that, all the innocent people are the ones who die, they are conquered by evil. Elizabeth, Justine and Willy are all murdered unjustly, whereas the monster lives for longer and provokes the murders. Another is that, Captain Walton, although having an obsession for reaching the North Pole, abandons his voyage after hearing Frankenstein’s story. Religion plays a large part in Frankenstein, God is referred to several times, for example, when Victor has an argument at university, he is said to be meddling with God and nature through the experiment. Also religion is represented when the monster is thought to be dead and rises in the chains to symbolise the crucifixion of Jesus. Here is a symbolic reading at Victor’s death, â€Å"God judges everything, good and bad, but also creates evil beings.† The whole film was quite confusing and the cyclical narrative at the beginning enhanced this so I was often left pondering over what was happening. I thought that, although there were many changes to the original storyline, for example, when Elizabeth is brought back to life in the film and not in the book, this version was a suitable adaptation and flowed very well, enhanced by the excellent special effects.

Lockerbie Blast Culprit Freed Assignment Example | Topics and Well Written Essays - 250 words

Lockerbie Blast Culprit Freed - Assignment Example The Scottish government made a unilateral decision to release Megrahi, who was received with immense jubilation and festivity in Libya. Mr. Gaddafi, the Libyan president, received him personally.   John F. Kerry said Merahi’s release â€Å"turned the word ‘compassion’ on its head† (Adam, 2009).A lot of distaste and anger over Mr. Megrahi’s unprecedented release was exhibited across the geographical divide, but great fury was observed in the US, which has regarded as outrageous and disgusting the frenzy with which the bomber convict was received in Libya. In a special report to The Washington Post, Adam reported how the family members of the victims reacted towards this eventuality. A case in point among many is that of Glenn Johnson, the father of Beth Ann, who died on her way home from London where she was studying, said in an interview that he was just devastated as a person who killed 270 people and had no compassion for them, could be given com passion. He termed it as ‘another tragedy’ that families had to suffer. A 57-year-old Libyan Abdel Basset Ali-Megrahi who was convicted for this terrorist attack and sentenced to serve 27 years of a life sentence was released on grounds of compassion that he is dying from prostate cancer.ConclusionThe Scotland government, through her justice secretary MacAskill, subverted justice by releasing Abdel Basset Ali-Magrahi back to Libya and considering that this was a heinous crime, in fact, first class terrorism, the embittered parties has express right to vie an appeal.

Globalization Research Paper Example | Topics and Well Written Essays - 750 words - 2

Globalization - Research Paper Example I support the concept of globalization because it helps a company to grow and expand its wings. The various ways by which globalization helps a company to spread widely are cited below. The process of globalization incorporates the regional economies, culture and society, through a global network of execution and communication which helps the company to communicate with a larger group of consumers. It refers to the reduction and removal of national barriers in order to maintain the flow of goods and services which as a result unites different nations It is a trend for the countries to move forward and join together economically. The concept is to view the whole world as one nation Globalization gives consumers an exposure to the world of various goods and services according to their need (Bergen, 2004). Recommendation for John and Deborah’s corporation From the inception of the business in 2002 till 2006, John and Deborah had made good progress. Due to the sub-prime crisis and economic slowdown in US, the housing marketing is facing setback, so the sales of furniture have gone down. They are also threatened from the high end brands that are marketing aggressively and also creating lines for the popular retail stores. Seeing this scenario it would be advisable that John and Deborah’s corporation should think of expansion to other countries. The company should proceed globally as they possess certain strengths such as in house designers, exceptional customer service and superior quality of furniture. As their primary source of revenue is from catalogue sales online, they can expand their business by stating on their homepage that the company welcomes inquiries from any country in the world. They should also mention that they are willing to ship outside United States. The company should diligently deal with the customers by using cash advance, letter of credit or using a freight forwarder. The pricing will be high if they exports as they are already dealing with expensive products. So they can consider alternative way i.e. to have manufacturing unit in the target market to meet their demand. As the company has in-house designer, so they will not face problem regarding the designing and also there is the flexibility of rapidly changing the designs as per the requirement of the market. At the same time they are providing the customers an exceptional service for which they are well known. Impact of globalization Due to globalization, the size and pace of trade and commerce is increasing. This is possible because of the dramatic reduction in communication and transportation cost. The expansion of trade is the one important aspect of globalization. Other major indicators that can be considered in this case are the foreign direct investment and growth of international capital market. The companies and individual have paved the way by which the organizations can cope up with the risks associated with foreign currency and interest rate . They can also make investments speculatively (Lerman & Schmidt, n.d.). Globalization has a positive impact in case of creating employment in different countries by giving rise to emerging industries, but certain demerits are there too. For example the developed countries dominate the developing or under-developed countries. The employees may have to move from one country to another due to globalization. In that case the workers

A Synthesis of the Themes in Selected Poems about War Essay - 2

A Synthesis of the Themes in Selected Poems about War - Essay Example Richard Lovelace’s ‘To Lucasta, Going to the Wars’ is addressed to a soldier’s sweetheart at the point of his leaving for war, who he tries to convince of the importance of going to war. The soldier first admits that the war may be compared to having another ‘mistress’, as he will now be chasing the ‘foe’ with more ardor and embracing his weapons and horse with a ‘stronger faith’ than he has chased or embraced his lover but then goes on to justify this comparison. The narrator then says that the only reason he is capable of loving her so much is because he loves honor more. This love of honor is proved by his taking to war so eagerly. In the poem, the act of love and act of war are compared and war is considered a nobler activity. The poem goes so far as to assert that not only is war a greater love, it is the only reason that men are capable of loving women – they are both quests to prove their honor. This view of bringing up the question of honor in war and placing it over other lesser concerns like romantic love appears in this poem of the 17th century. England, at the time, was known for valorizing bravery and war and espousing values of strong patriotic feeling among its citizens. This trend of thought is again reflected in English poetry in a poem like Alfred Tennyson’s ‘Charge of the Light Brigade’, which was written in 1854. Nearly two hundred years after the appearance of Richard Lovelace’s poem. Tennyson’s famous poem also speaks of the ‘noble six hundred’ who were part of the Light Brigade that fought for England against Russian troops in the Crimean War. Most of the poem is a fervent exhortation to the cavalry but there is already a note of recognizing the futility of war. As Tennyson writes: ‘Not tho' the soldier knew / Someone had blunder’d’; the soldiers are themselves unaware of why they are to fight the war that they are being sent to fight and this is a crucial idea that changes the perception of war from something seen as honorable and brave to something that is later conceived as foolish, wasteful and cruelly absurd. Wilfred Owen was among the first poets to most poignantly write about the horrors of war. His poem ‘Futility’ reveals a pained voice that is bewildered by the continuance of something as dreadful as the war. ‘Was it for this the clay grew tall?’ the speaker asks, as he describes the death of a young soldier from France. Already the style has changed from being one of fervent exhortation and pride to one of tragic loss and dismay. There is no encouragement to the troops or mention of ‘honor’ or even praises for the sacrifices made during the war. The poem instead humanizes the soldiers who are compelled to lose their lives in pointless wars that they have not been responsible for starting. Owen’s other poem ‘Dulce et D ecorum est’ takes head on the older perceptions on war and debunks them. The title of his poem and the final line challenges Horace’s quote ‘Dulce et decorum est pro patria mori’, which roughly means that it is good to die for one’s country, and calls it an ‘old lie’. The language of this poem is harsh and unforgiving, describing the soldiers as ‘beggars’ and ‘hags’, who ‘all went lame, all blind’. The physical torture that the soldiers undergo at the front is described in all its horror, and there is no idealistic ‘

International Staffing Strategies Essay Example | Topics and Well Written Essays - 2000 words

International Staffing Strategies - Essay Example The basic implication of this staffing strategy is that it provides autonomy to its subsidiaries at very low level which is in fact quite negligible. The actual decision making authority rests with headquarter in an almost centralized manner. As a result all of the strategic decisions are made at headquarter and even some important tactical level of decisions. Only day to day levels of operative decisions are taken at the subsidiary level. Therefore, it is a centralized authority which actually leads and directs the overall operations of the organization. In ethnocentric staffing strategy, generally the key and important staff positions are held by the personnel belonging to headquarter whether those positions are vacant at domestic level or foreign level. The headquarter personnel are given the preference for filling out those vacant positions as they are highly important in nature. However, in case of subsidiaries, the staffing requirements are fulfilled by attracting the pool of c andidates from the home nations such that headquarter does not actively participate in recruiting the employees at the subsidiary level. ... But on the other hand, headquarter also provides an opportunity to the subsidiaries to prepare their own staffing strategies such that the host country nationals can be employed at the relevant subsidiaries. Control and Communication Ethnocentric approach allows headquarter to maintain a mechanism of control and effective communication between headquarter and the subsidiaries. Since the major strategic decision making authority lies with headquarter, therefore, headquarter has a better chance to practice effective control over the management of the subsidiaries and in doing so, the communication channels become quite effective between headquarter and subsidiaries. Step towards Internationalization The biggest advantage of ethnocentric staffing strategy is that it actually provides a platform to those organizations that are intending to expand their business operations outside their domestic market. Since this staffing strategy empowers headquarter and the overall control is maintaine d by that headquarter, therefore, the first step towards going global demands the implementation of ethnocentric strategy as it suits those organizations the most. Transferring Organizational Values to the Subsidiaries One of the main important aspects of this ethnocentric approach is that it actually causes transfer of organizational culture, values, principles, objectives and policies to the newly acquired subsidiary from the main headquarter of the business. As a result, the overall theme, values and principles of the organization rest throughout the organization uniformly at both headquarter and subsidiary level. Polycentric Approach This staffing approach works on the principle that every subsidiary is provided full

Leadrship, Process and Organisations Essay Example | Topics and Well Written Essays - 1000 words

Leadrship, Process and Organisations - Essay Example Women in the world of business are lagging behind in leading organizations because of some hidden barriers. Small and medium enterprises only have a ratio of 15% women leaders. In the current society women are trying to make up for their position and increasingly setting up these SMES. However it is seen that men still are dominant in the field of business. This is not the case with small businesses only but this can also be witnessed in the corporate sector where women are lagging behind. In order to find out the reasons behind such a difference several researches have been conducted. A research carried out by Centre for High Performance Development (CHPD) clearly shows that women are dominant than men when it comes to the qualities of leadership. The research showed that women were effectively able to think, develop and achieve which are the required attributes of a leader. This clearly showed that women proved to be a better leader than men when it came to taking decisions and org anizing the team. The chief executive of CHPD put this difference in these words â€Å"If you ask the right question, namely what is it you need to do to be effective in a very fast-moving, complex and competitive environment, and you get good ways of measuring that, you find that women are more capable than men† (Thomas, 2005). ... A research by the firm Catalyst in 2001 showed that women do not get opportunities to express themselves as do men in real life. Men at several instances can make up for their promotion by having the right contacts while women engross themselves within their field of job to get a promotion. Similarly self confidence also counts for the less participation of women leaders in the organization. It has been found that the morale of men is higher as compared to their counterparts (Smyth 1989, p. 102). An organization named Renew conducted a research on this to find out that 18% of the girls considered themselves to be leaders whereas 48% of the boys considered themselves to be leaders. This gives a general image of the girls who grow up to be a part of a minority in the business world (Thomas, 2005). Many researchers have been struggling to define and explain the leadership traits, theories, challenges and related affairs. The importance that has been given to this area of research is the importance of leadership on employees, performance and overall success of the organizations. There have been a lot of facts and myths associated with the concept of leadership. Technological changes also require certain new traits in the people dealing with them. The technology-intensive businesses may be taken as an example where leadership requires higher flexibility, technical knowledge, adapting skills to change, higher commitment and collaborative approach to work. Grace Hopper worked as a leader in U.S Naval Reserve and is known for her devotion and contribution in the development of programming languages. Her skills and knowledge about technical programming and innovative ideas like foreseeing artificial

Giving reasons for conversions Essay Example | Topics and Well Written Essays - 500 words

Giving reasons for conversions - Essay Example t their pride and their love for their specific religions, but instead had to do everything behind closed doors and away from the eyes of the Muslims. If Christians and Jews converted to the religion of Islam, they would be able to be more open and obvious about their devotion to that religion. Those that are not Muslim must abide to the rules, or the pact, that was set down. If they were to violate the conditions that were agreed upon, their protection would be forfeited and they would receive the same treatments as enemies. Some of the rules, agreements, and conditions that were met involve what Muslims can do, but what Christians and Jews are not allowed to do. Christians and Jews are not allowed to have their crosses and books visible while walking on the roads or in the markets of the Muslim people. They are not allowed to publicly perform any act of their religion, such as the ceremony raising of their voices when following their dead or ring the rattles or bells that summons people to their religious services and ceremonies. It is against the pact for them to convert anybody to their religion, but if one of their own wishes to convert to the Muslim religion, they are not allowed to go against it. Non-Muslims are unable to build churches, convents, and monasteries in the areas of the Muslims, not are they allowed to repair any ruins that are in the areas of the Muslims. They must not bury their dead near the sites of Muslims. It also goes against the pact that Christians and Jews wear clothes similar to the Muslims, or speak in the same way that they do. Those of the Christian or Jewish religion may convert to the Muslim religion because it makes life a little bit easier, with less rules and laws to follow, and a lesser chance of going against the pact. The people in the opposing religions are given â€Å"privileges,† or the chance of safety if they give up their freedoms to an open religion. The Muslim religion offers more freedom in their own religion,

Legal Personality and Limited Liability Essay Example | Topics and Well Written Essays - 1000 words

Legal Personality and Limited Liability - Essay Example The law is prepared sometimes to examine the company faade and this process is described as piercing or lifting the corporate veil. The fact that a company is a unit that is thought as legal and free from its owners can sometimes produce undesirable results. For instance, shareholders can obtain funds illegally and then be regarded as not liable to repay or in a case where the directors are liable of fraudulent activities. The courts have been forced to intervene in some circumstances and disregard the doctrine of limited liability and corporate personality especially the case of group companies and their subsidiaries where the entity form is being manipulated as a tool to commit fraud. The case of Salomon Vs Salomon & Co. Ltd in 1987 established the irrevocability position in common law of legal personality and limited liability of companies (Butterworth, 1960, p.6). Some of the circumstances that lead to court intervention include the following: trading with an enemy, the case for sham companies, failure to comply with the legislation laws, fraudulent and wrongful trading, disqualified director's actions and statutory power abuse. For instance if a company is a sham one i.e. formed to enable one avoid obligations such as tax, the court may act to ignore the company's existence. In case the court discovers that a fraud is committed, it is prep... The fraud will notably be a case where a company owner used the company intentionally to deny his creditors their legal rights. It discourages Solomon principle to act as a vehicle of fraud. The exemption which illustrates fraud are found in Gilford Motor Ltd Vs Jones Lipman. In this case, Mr. Horne who was as ex -employee of the company incorporated another limited company in his spouse's name. In so doing, he solicited the clients of Gilford Motor ltd as his employment contract held it clear that he cannot solicit customers of the organization. The court held that the company's idea behind its formation was to commit fraud and to mask Mr. Hornes' effective continuation of the business. The court held that it was a sham to mask his wrongdoings as it was very clear that the objective of incorporating that company was to commit fraud. The court at it discretion may impose liability on people liable for carrying out the business with an intention of defrauding the creditors at the wind ing up of the business. The directors are also liable if they sign a cherub or a bill of exchange on company's behalf and fail to include the company's name, omits a word or writes it incomplete (Oliver, 1971, p.66). Common law provides for separate legal entity of a company and the court disregarded this legal personality and instead has investigated the shareholders personal quality or those who usually controls the company. The reason behind this is because it is the public interest to make sure that the company is not run by an undesirable person and that it is not under any criminal element. Trading with an enemy especially during the time of war is another instance that leads to lifting of the veil of incorporation. In Daimler Company

Impact of Dermatology Conditions Essay Example | Topics and Well Written Essays - 1000 words

Impact of Dermatology Conditions - Essay Example Its presentation ranges from open or closed non inflammatory comedones in mild or moderate cases to inflammatory lesions consisting of papules, nodules and cysts in severe cases (Webster 2002). Acne (also called as pimples, zits, blemishes) mostly tend to appear on face, neck, upper chest, shoulders and back. The reason behind this localization is the abundance of sebaceous glands in these areas of the body. The condition is not curable, but it is certainly manageable to a great extent. At times, the lesions can regress to almost none in cases managed properly. Socially, acne has been a source of low self esteem, shame, embarrassment and often depression. It becomes a hindrance in making friends and getting along with people socially as the individuals tend to seclude themselves to avoid feeling further low about themselves. Acne vulgaris is basically an inherited condition (Liddel 1980). Even though the pattern of inheritance has not been identified yet, but 3 of 4 children are likely to have acne if both parents happen to suffer from the disease. The sebaceous glands become activated at puberty to produce sebum under the influence of sex hormones. This along with the follicular epidermal hyper proliferation, results in plugging of the pilosebaceous follicular ducts with sebum and dead skin cells. Superimposed by bacteria, this results in the formation of a microcomedone, which is the precursor of open and closed comedones (blackheads and whiteheads respectively) and eventually the non inflammatory and inflammatory lesions. Acne vulgaris can be classified on the basis of its severity. The mild to moderate variety includes whiteheads, blackheads, papules and pustules. The pores that are completely blocked by sebum and dead skin cells form closed whiteheads. Blackheads are the are pores partially blocked by sebum, dead skin cells and sometimes bacteria draining to the surface.

Uniqlo in the Philippines Essay Example for Free

Uniqlo in the Philippines Essay Uniqlo is a Japanese company that brings great casual wear to people and around the world. Their target market is for everyone. Young or old, class a b and c. Uniqlo retail store is very in nowadays, especially here in the Philippines. Because last June 15, 2012 they open their store at Mall of Asia Philippines and they’re giving away tote bags to the first 500 daily customers from June 15 to 17 and to shoppers with a minimum single receipt of Php2,000 for free. They make a strategy that other retail store not been made. Their stores have many counters for cashiers, because they want to make their transactions very fast. It’s also one way of their customer service, at the same time before they open their store they have lots of billboards, advertisement in newspapers, posting in the internet, etc. so people might aware to their new store. Maybe we are asking, are Uniqlo can affect the sales of other retail store when it comes to casual wear? The answer is yes, but just in the limited time. Maybe we are aware that most Filipino is likely to buy imported stuff. When Mango (U.S. brand) is opened here in the Philippines, Filipinos love to go there and buy clothes, when Forever 21 (Korean brand) is also opened, you can see that Filipinos are wearing their apparel too, and now Uniqlo (Japanese brand) is opened they said they want to be how Japanese wear clothes, because they said that in Paris, and Korea they just copied the style how Japanese people wearing their clothes and Maybe the real case of why Filipinos are buying stuff from different stores is that they want to be in always. Their behavior is unpredictable and they feel that if they’re wearing other country’s brands of clothes, bag, and shoes they are like (sosyal) the Uniqlo Company said in the internet that they studying peoples behavior when it comes to buying apparels. That’s why in their store opening last June 15, 2012 they give away lots of bag, because they studied that Filipinos are love to have freebies. They captured the heart of many Filipinos who live near at moa, some of them their customers too are from different residence in metro manila. And I know why they opened their store at moa. Because of convenience, Uniqlo wants to target the north and the south area of metro  manila. At the same time the price of their clothes are very reasonable why it is ok to buy them at a high cost. The cotton of their clothes is very soft and it not that thin when you wear it, the styles is also very nice compared to other retail stores, they have lots of variances when it comes to men’s wear than women. Because they said Japanese men are more fashionable than women and that’s the thing they want to teach to Filipino people that it’s not sin if men are vainer than women. To conclude the things that Uniqlo want to tell to people is that. They more new quality that can market to people around the world and more good customer service if no one retail store does.

Objectives Of Different Stakeholders Economics Essay

Objectives Of Different Stakeholders Economics Essay There are a lot of types of organizations in UK today, but most common are sole trader, private limited company, government, partnership, public and Public Limited Company. The simplest structure is the sole trader. It is easy to start. You just register your business name and able to start trading. Such types of organizations are funded by only one person. All processes are managed by you and all profit is belongs to the sole trader (after paying tax) because it is funded by him/her. As result the owner has to accept a risk and be able to lose money. The profit depends on activity. Examples are: small shops, professional lawyers, service businesses, farms, doctors, etc. The next way is a partnership. This means that company is funded by two or more people (but maximum is 20). Partner is an individual who has equal responsibilities and share profit and management. Each member has to pay tax. Sometimes doctors, accountants, lawyers unite and organize partnership company. Private Limited Company is a non-government organization. Its shares are not listed in stocks and it is owned by small numbers of members. It is able to sale shares to customers but not the general public. As a result they tend to be small as to raise funds they need directors to act as guarantors for loans. The company is managed by two or more directors. Usually such type of company is used by families. The most famous and success private limited company in UK is Virgin. Public limited Company is a type of company used in UK and the company provides limited liability to its management and owners. In contrast to the private limited company, public one is able to sell shares on public exchanges and stocks. There are several criteria to be PLC. The first one is the minimum share capital and the number of directors. It has not to be less than 50  000 pound and less 2 directors. Also every company should take PLC symbol in the end of the name. Government organizations are owned by country usually they have more permission in inside and sometimes in international markets too. To be a government company state should have more than 51 % shares of company and company managed by state. Usually many railway and transport company are government companies. Franchising is a more difficult form of incorporation. Usually in this type of organization involved two different companies. One gives permission to use their brand, other rents this brand. So the first company has a profit from selling brand. Examples are: McDonalds and Subway. 1.2 Describe the extent to which an organization meets the Objectives of different stakeholders. Individuals, groups, government and all other members who are interested in an organization are called stakeholders. The power and interest of different stakeholders are different. Interest stakeholder is determined by his desire to influence the organization. Therefore, the scheme of stakeholder: The Influence of the stakeholder = Power X Interest. Stakeholders dived into groups: C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DownloadsQQà ¦Ã‹â€ Ã‚ ªÃƒ ¥Ã¢â‚¬ ºÃ‚ ¾Ãƒ ¦Ã…“ ªÃƒ ¥Ã¢â‚¬ËœÃ‚ ½Ãƒ ¥Ã‚ Ã‚ .jpg Internal External Source(http://chw1986.blogspot.co.uk/2010/07/sample-essay-of-bao3309-advanced.html) Internal stakeholders have a direct and immediate impact on the company. External affect the business indirectly. An interest and an influence of different stakeholders. Shareholders Shareholders people who have invested money in the firm, obviously they are waiting for financial return. They are interested in the growth of profits of the company and its annual dividend. If shares were purchased with speculative purposes, then shareholders may be interested in the growth of their prices to the further resale of shares to cash in on the difference in the costs of buying and selling. Top managers and directors. Managers as any employees who are interested in their salaries, bonuses and prizes. It is important for them and such a thing as a non-financial involvement. Occupying a high position, the Manager takes on weight in society and in their own eyes. In addition, any Manager care about his responsibility area. Customers Customer is the most important stakeholder. It is because they create demand in the market. Their interest is to get the right products at reasonable prices and in good quality. The consumer is interested to get the product as quickly as possible. Guarantees of security and health item also are important for them. Suppliers Those firms that supply raw materials or semi-finished products for companies, as well as provide some services, interested in what the firm ordered from them regularly, punctually paid in accordance with the terms of the contract. Also any provider interested in closer contact with the company, for example, entering into an exclusive contract. Financial corporations Structures that provide the company loans, they are interested in timely refunds and interest. They can keep track of the company with a view to determining whether it is effective it is using funds received and whether their pay. Government Authorities are interested in tax revenue resulting in the formation of the city budget. It also expects the firms employment, as well as the legality of its actions. Corporate social responsibility policies are a duty to do best for good of society. First of all it aimed to customers by offering safe and healthy products at reasonable price. For example Barclays which always provided financial service has CSR policy which includes providing healthy transport such as bicycles to London even it not profitable. The company helps community by this way and increase number of its customers. 1.3 Explain the responsibilities of an organization and Strategies employed to meet them. The main response of the company is to provide good serve or product to it is clients. Consumers want to know if they buy safety and qualitative goods or serve. Companies surely should guarantee what they produce or serve. Marketing also have a place here because many organizations usually promise too much on ads but in reality goods are not as they were described. All this points are written in legislation and organizations must follow them. If we talk about workforce, the company must provide them safety and good condition where they work. The Health and Safety at Work (HSW) is the law which provides and protects these points. According to Health and Safety at Work Act 1974 (cited rospa.com, 2012 ) All employers have a duty to ensure, so far as is reasonably practicable, the health, safety and welfare of their employees. They also have a duty to protect non-employees from risks arising out of their work activities. This means employer is liable to provide safe and healthy work environment. In the recruitment process organizations have to provide equal opportunities for all applicants. These points are written in The Equality Act 210 (cited homeoffice.gov.uk, 2012). According to this Act organizations do not have write discriminate jobseekers by their age, sex, disability, religion or belief, sexual orientation and so on. Companies must provide honest financial report every year or quarterly to their shareholders. It is a statement in which financial performance and other operations are written. For example Enrons (USA company) top managers over stated their profits in the financial report which lead to scandal among stakeholder. As a result company became bankrupt. Another aspect is environment. Organizations are responsible to provide safety goods not only for consumers but it have to be no dangerous for environment too. Today there are a lot of talks about global warming and pollutions. The companys goal is to reduce them within the law. For examples they must buy environment friendly equipments. Such companies like Gazprom care about it. The company tries to minimize the effect from their activity by using new technologies moreover they invest money in environmental programs. According official website Gazprom in 2010 58% of their investment took a place in water protection, 26% land protection. 2.1 Explain how economic systems attempt to allocate resources effectively. The economic system is a complex of socio-economic and institutional relations between producers and consumers of goods and services in country. Since the appearance of human there were a variety of economic systems. However most important are: Free market Planned Mixed Traditional Every system has own benefits and problems, but the common one in any economic system is scarcity problem. This question made us to answer how to produce, how to satisfy all people, how to consume. All types of economy system solve this problem differently. In planned economy system government tries to satisfy all demand in inside economy. Every companies, organizations, factories are belonged to government. Mostly all planned economies are closed for foreign. Benefit of planned economy is stability. Government can easily supply all demand. Disadvantages of this economy is that planners ignore the environmental impact and they do not care about scarcity they just produce to cover demand how much is not important. However in free market goods and serve are produced for personal reasons to take profit from them and companies are owned by people. In free market the main rule is demand and supply. The most difference between planned and free market economy that price of goods or serve in planned economy put by government nevertheless in free market by demand and supply. The scarcity problem in free market is also common but there raw materials are used smartly. When resources are in shortage the price is increasing and the demand gradually goes down in this way resources are used effectively. 2.2 Assess the impact of fiscal and monetary policy on business organizations and their activities The impact of fiscal and monetary policy on business is significant. The aim of these policies is the same but the ways of reach are different. The main purposes are stable economic growth, the stability of the price level(inflation),the balance of payments, low unemployment. Fiscal policy is a stabilization policy of the federal government aimed to control the economic cycles. Thats means that government tries to stabilize economy by changing incomes and outcomes of the state budget. The main tools of this policy are net of taxes and government purchases of goods and services. If in the country the recession, the government can either increase purchases or reduce taxes. If the rise or overheating of the economy, that, on the contrary, reduce purchases or increase taxes. C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DownloadsGovernment-Policy.jpg Source(http://elleseconomy.com/2010/06/09/fiscal-and-monetary-policy-define/ Monetary policy is stabilization mechanism aimed to control supply of money in the state by Central banks. The central banks of the countries try do it by changing interest rates or Reserve requirements, by open market operations. Also they have other instruments but most common three ones. Changing interest rate has enormous impact to the supply market. When there is a crisis or recession the rates goes down. It happens cause low rates is stimulating people to spent money more as results the demand is increasing and economy recovers. For example now the average rates in the World are the lowest cause it recession period. Another method of controlling supply of money is buying or selling government bonds in an open market. When there is a rise Central bank sells bonds to commercial Banks by that they reduce the amount of money in the market and when there is a recession Central Bank buy bonds from bonds holders(cause not only banks can buy them) as result the amount of money increase and rates are going down. 2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organisation. Competition policy is a policy aimed to control competition between companies. They control if there are not monopoly in the market, if the merger of companies does not damage market structure and if there are enough supplies. Also the policy tries to promote competition in local market. The policy always controls if there are enough energy companies in the market and are they able to cover all demand. It is really important policy without it prices can grow sharply especially gas, electricity. For example According to Russian political newspaper Kommersant(cited kommersant.ru) The European Commission (EC) has launched a formal investigation into the actions of Gazprom, which, according to officials, may impede competition in the gas market in Central and Eastern Europe. Gazprom supplies about 30% of the gas imported by the EU. The opening of the investigation does not prejudge the outcome of the proceedings, but only means that the Commission will consider this case as a priority to be confirmed in a statement by the EC. In particular, they suspect that Gazprom could violate Art. 102 of the Treaty on the functioning of the EU. This document regulates the monopolies that restrict competition in the private sector. In Art. 102 contract states that should be prohibited any abuse by which involved one or more dominant position in the domestic market or in part because this may affect trade between Member States. OJSC  «Gazprom » is Russian public gas and the gas distribution company, the largest company in Russia (according to the magazine  «Expert »), the worlds largest gas company, owns the largest gas transportation system (more than 160 000 km). 3.1 Explain how market structures determine the pricing and output decisions of businesses. Market structure is a set of factors, which determine the nature of the interaction between companies. Mainly market structure is a general factor of pricing. Further I will describe it. Market structure can be determined by number of factors: Number of firms in the industry and their size; Type of products produced by the company (a sister or differentiated); Opportunity for new companies to enter to the market. Number of customers. The ability of firms to influence demand through advertising. And so on. However, the main ones are 3 factors: Number of firms in the industry and their size; Type of products produced by the company (a sister or differentiated); Opportunity to enter the industry and exit of other firms. Considering these factors there are four main types of market structure: Perfect competition; Monopoly; Monopolistic competition; Oligopoly. This table shows difference between them C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DownloadsScreenshot_1.jpg Source(http://financialplanningacademy.blogspot.co.uk/2012/05/types-of-market-structures.html) Monopoly is an extreme form of imperfect competition, in which the only seller complete control over the production of goods in the market. It is inevitable in a market economy each competitor in the market wants to become a monopolist. The price of goods is highest in monopoly. Monopolist can put any price for a good because nobody except it produces the goods. Oligopoly is the market structure consisting of a small number of large firms, some of which control a large share of the market. In this situation, market entry of new firms is possible, but difficult. It is too expensive. Non-price competition is nature (technical excellence, quality and reliability of products, etc.) In Monopolistic competition there a lot of firms and they produce the same products but the brand are different. For example in Holborn there are too many cafes which provide good coffee. Each cafà © has own place in the market. Large number of buyer and seller the same goods but different branding and fierce competition. Perfect competition is a competition that takes place in a market where a very large number of interacting firms producing standardized, homogeneous goods. In these conditions, any firm can enter the market, there is no price control. The price regulated by demand and supply .In the market of perfect competition single buyer or seller has little impact on the level of the current market price. Seller can not set higher price for product or service than the market one as buyers are able to buy it for any amount of goods they need from competitors. 3.2 Illustrate the way in which market forces shape organizational responses using a range of examples. Market forces conditions affecting supply and demand in the free market by determining prices, the behavior of buyers and sellers, lenders and borrowers, encouraging improvement in production, increasing efficiency and quality of work. Supply is a quantity of goods or serves which are provided in the market. For example if you have 5 phones, then your supply of phones is 5. Demand is a quantity of buyers which would like to buy goods in the market. For examples if there are 6 people who want to buy the number of demand will be 6. Demand and Supply have an enormous affect in free market. It is general rule of this market. The interaction between them makes prices on goods. If there more supply then demand the prices are cheaper, but if the demand more the prices increase. For example the price of oil directly connected with this rule. Several months ago when Libya stopped providing oil to the market the price of oil increased gradually. It happened because Libya is one the biggest exporter of oil so there was little shortage in the market. C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DownloadsSimple_supply_and_demand.png Caption: Simple supply and demand Source (http://en.wikipedia.org/wiki/File:Simple_supply_and_demand.png) Competition in the market also influenced on price. The more competitors, the less price. The less price means increasing demand as a result increase a profit. It is important for competitors to create something new distinction. For example Apple differentiated its products in order to become market leader. Differentiated its product by using touch screen technology several years ago in that time competitors did not think about implementing this technology. People bought Apple product even it more expensive 2 or 3 times, even now they are still buying because of unique product. 3.3 Judge how the business and cultural environments shape the behavior of a selected organization. Today successful companies in one local market cant be success in other market or they might be but it is difficult. Business and cultural environments have great impact on organization. Business environment includes social, political, legal, economical conditions. Anything not related to political and economic system can be considered as social cultural environment. Culture is an important factor in making business. Sometimes different things mean differently in different countries or cultural environments. When you organize business you should note in which market your goods are targeted domestic or international. It is too difficult for companies to enter to other market. In any society, people have certain fundamental values. For example, most Europeans believe that the most important thing in their lives it is to be honest, hardworking, have a good family and did not spare the money to charity, care about environment. Companies must adapt to such circumstances and gain profit from it. For example Gazprom which is a leader of providing gas energy in EU invests money in environment because the company knows how it is important value of environment in culture life for Europeans. C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·Desktopà Ã¢â‚¬ËœÃƒ Ã‚ µÃƒ Ã‚ ·Ãƒâ€˜Ã¢â‚¬ ¹Ãƒ Ã‚ ¼Ãƒâ€˜Ã‚ Ãƒ Ã‚ ½Ãƒ Ã‚ ½Ãƒâ€˜Ã¢â‚¬ ¹Ãƒ Ã‚ ¹.png SOURCE (http://www.gazprom.com/nature/environmental-protection/) Gazprom as a Russian biggest company is always under political pressure especially from EU and Ukraine. According to Shemetov (2012): Russian energy giant Gazprom accused the European Union of levying political pressure against the company in a bid to force down fuel prices. This statement came after the EU launched a probe into the companys alleged violation of antitrust laws. The investigation of The European Union is illustrating that Gazprom alleged of unfair competition and price-fixing in Europe energy markets. The EU claimed Gazprom has created hindrance in the flow of gas across EUs member-states. Gazprom was also suspected in imposing unfair costs on it customers by Brussels 4.1 Discuss the significance of international trade to UK business organizations. International Trade is an exchange of goods and services between countries. International trade allows UK citizens to expand the markets for goods and services that would not be available to them without it. Thanks to it, we can buy foreign goods, to choose not only between domestic competitors, but also between foreign. As a result, there is a large international trade in a competitive environment, and vendors try to offer consumers better prices. World Trade Organization (WTO) was created to regulate and liberalize international trade between participating countries in 1995. WTO is responsible for the development and implementation of new trade agreements, and to ensure the observance of members of the organization all the agreements signed by most countries and ratified by their parliaments. According to official website(wto.org) now there are 157   members on  24  August  2012. International trade in services and goods not only leads to improved performance, but also allows countries to participate in the global economy, the possibility of encouraging foreign direct investment, which are funds invested in foreign companies and other assets in the package. Mostly UK organizations provide services rather than raw materials. London is the important place in International Trade. Major foreign exchange operations are conducted here. Moreover biggest banks (HSBS, Barclays, RBS.) insurance companies, hedge funds are situated in UK. Many biggest companies are opened even they do not provide services here. It is because of not strict regulation and government fulfillments of their responsibilities. A lot of big financial and non-companies are quoted in British Stock Exchanges. According to statistic which provided WORLD Bank (cited worldbank.org), 32 % of UK GDP accounted for export in 2011. The picture below shows what and where exported UK in 2009/2010 Source(http://www.economywatch.com/world_economy/united-kingdom/export-import.html)C:Usersà Ã‚ Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ·DownloadsUK exports graphic.jpeg 4.2 Analyze the impact of global factors on UK business organizations UK economy as well as other economies is vulnerable to global changes. Global factors relate to external business environment. As stated above UK is one the biggest exporter and importer in the world and any changes in the world affected to UK business directly. We can divide Global Factors into several Groups. Social, political, economic, legal and technological factors. Factor Could include: Political e.g. EU enlargement, the euro, international trade, taxation policy Economic e.g. interest rates, exchange rates, national income, inflation, unemployment, Stock Market Social e.g. ageing population, attitudes to work, income distribution Technological e.g. innovation, new product development, rate of technological obsolescence Environmental e.g. global warming, environmental issues Legal e.g. competition law, health and safety, employment law Source (http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.htm) Political factor

What Is Knowledge According To Plato Philosophy Essay

What Is Knowledge According To Plato Philosophy Essay Plato had a strong belief that what we know in this life is recollected knowledge that was obtained in a former life, and that our soul has all the knowledge in this world, and we learn new things by recollecting what the soul already knew in the first place. Plato offers three observations of knowledge and he puts Socrates to reject all three of them. Platos first observation is that true belief is knowledge. Socrates rejects this by stating that when a jury believes the accused to be guilty by just hearing the prosecuting attorneys argument, rather than of any concrete evidence, it cannot be known if a defendant is guilty even if he is guilty. The jurys true belief is therefore not knowledge. The second observation is that knowledge and perception are the same. Socrates rejects this by saying that we can perceive without knowing and we can know without perceiving. For example, we can see and hear a sound without us knowing what or where it is coming from. If we can perceive without knowing, then knowledge cannot be the same as perception. Platos third observation is that true belief along with a logical account is knowledge, but true belief without a logical account is different from knowledge. The only problem with this observation is the word account. All the definitions of the word account are not valid for this argument. These observations are a great example of attacking the insufficient theories of knowledge, but Plato never gives a complete answer on what is the definition of knowledge. Plato preferred truth as the highest value, stating that it could be found through reason and logic in discussion. He called this dialectic. Plato preferred rationality rather than emotional appeal, for the purpose of persuasion, discovery of truth, and as the determinant of action. To Plato, truth was the higher good, and every person should find the truth to guide his or her life. Platos doctrine of recollection says that rather than learning in the common sense, what is actually happening when people are thinking about a problem, and find a solution to that problem, is that they are recollecting things that they already knew. The reason that Plato came up with this theory was because of the learners paradox. The learners paradox is that how can someone learn something if they dont even know what it is. As Meno points out if we dont know what something is then how will we know when we have it? When, for example, we say that we dont know what 946308 divided by 22 is, how can it be that we can find the answer to be 43014? If we dont already know that 946308 / 22 = 43014 then when someone tells us this we should not be able to know that answer is right. Aristotle also believes that knowledge is a form of recollection. He believes that there are universal causes and particular causes, however, unlike Plato; he believes that particulars carry an essence of the form. The four causes, or what makes an object what it is, are its efficient, material, formal, and final causes. The efficient cause is the primary source of the change. The material cause is the material of which it consists. The formal cause is its form. The final cause is its aim or purpose. Using the example of a skyscraper, the efficient cause is the act of building the skyscraper, the material cause is the material used to build it, the formal cause is the blueprint, and the final cause is using the skyscraper as a skyscraper. Everything has these four causes, but substantially changing any of them will cause the skyscraper to lose its skyscraperness. If you know all of a particulars causes, you know its essence. Everything has to have a cause. To truly understand something, we must know its explanation and that it cannot be otherwise. Demonstration must be from things that are true because deducing something from a falsehood would not give understanding of it. Things that are less general and closer to perception are prior relative to us. Things that are more general and further from perception are prior by nature. Demonstrations must be from things that are prior by nature. The premises of demonstrations must give the reason why the conclusion is true. Aristotle defines syllogism as a discourse in which, certain things having been supposed, something different from the things supposed results of necessity because these things are so. One syllogism that he used was: Socrates is a man, All men are mortal, therefore Socrates is mortal. Plato and Aristotles understanding of knowledge are complimentary in that they both believe knowledge is obtained by recollection. Also, they both value truth as the best way to obtain knowledge. What makes it contradictory is that Aristotle goes deeper into the subject of knowledge by stating that particulars have to carry an essence of the form and gives four causes that aid in finding the essence. Therefore, their understanding of knowledge is both complimentary and contradictory. I think we have abandoned the dialectical and demonstrative methods to a certain extent, but not completely. Most classes teach in the way that sophists teach, by just giving us the facts. An example could be my college algebra class, that teaches me how to do a problem but it doesnt tell me why it is like that. But then we have other classes, for example Mr. Hindmans classes, that do use those 2 methods. I think we need to incorporate these valuable methods more into our public school systems and it might help in raising grades up.

Biological Techniques :: essays research papers

1. (a) I. Plasmids are important tools in molecular biology. Plasmids are small circular DNA that has the ability to enter and replicate in bacterial cells and can be used as vectors to introduce foreign genes into bacteria for cloning and sequencing. Any gene must be inserted into an appropriate location of a plasmid to be expressed. The importance of a plasmid is in the step of cloning and sequencing when the construction of a recombinant DNA molecule occurs. The target gene fragment is ligated to a plasmid, and becomes recombinant DNA. Then the plasmid can replicate autonomously in an appropriate host organism. II. The polymerase chain reaction (PCR) is the amplification of DNA sequence by repeated cycles of strand seperation and replication. This is a direct method of making copies of a desired DNA sequence, unlike the technique using plasmids. PCR is a process quite like DNA replication. It is still the process of two DNA strands unwinding, replicating, and then reannealing, however the strands are separated by heat. Generally temperatures must be increased to 94-96 degrees C for the hydrogen bonds to break and the separation to occur. Once the stands are separated they can be used as templates for complementary strands to be synthesized by DNA primers. After the strands are completely synthesized, the temperatures are brought back down to 50-65 degrees C for the primers to anneal with the template DNA, and a DNA polymerase can build complementary strands using free nucleotides that have been added to the solution. III. Restriction fragment length polymorphism (RFLP) analysis is a technique in which DNA regions are digested using restriction endonucleases, and subjected to radioactive complementary DNA probes to compare the differences in DNA fragment lengths between individuals. The DNA in question is digested using restriction endonuclease(s). The DNA is then run on a gel and appears to be very long. The gel is subject to a chemical that causes the double-stranded DNA to separate into to individual strands. The strands are then transferred to a nylon membrane with using an electric current, where it will bind. The transfer process is called Southern blotting.

Cleopatras Initial Encounter With Caesar Essay -- Egypt History Paper

Cleopatra's Initial Encounter With Caesar Cleopatra is desperate-she needs to gain the throne of Egypt before her inadequate younger brother, Ptolemy, convinces Caesar to grant him full power. But alas, Cleopatra has been banished from Egypt by the ruthless Pothinus. Fortunately, the brilliant Cleopatra devises a plan to enter her Egyptian castle rolled up in a carpet, posing as a gift for the great Caesar. Her loyal servant, Apollodoros, carries her through a secret passageway and into the palace, where they are met by Caesar's guards. They continue into Caesar's quarters, where Apollodoros unrolls the carpet to reveal the stunning Cleopatra. Caesar is impressed not only by Cleopatra's intelligence, but also by her undeniable beauty, and pronounces Cleopatra the sole ruler of Egypt. Such is the story of the meeting of Caesar and Cleopatra as told by Plutarch and others that followed him. The extent of the story's truth remains a mystery, but it is likely that Plutarch included it in his account merely for entertainment value-it is only fitting that the alluring Cleopatra enters the castle with such a grand appearance. Because it is written in Plutarch's interpretation, many perceive the story as fact and include it in their own works. The scene, however-and the portrayal of Cleopatra within it-vary among different compositions. Regardless of the probable fictitious aspect of the scene, it is an important one, for it is in this scene that the level of Cleopatra's strength and power is revealed. INTELLIGENT YET INFERIOR Initially, it appears as though the rug scene is a display of Cleopatra's wit, for she uses her intelligence to devise a plan to enter the palace. In addition, it seems that Cleopatra has heightened ... ...lmi, Sr. With Billy Zane, Leonor Varela, and Timothy Dalton. ABC/Hallmark Entertainment, 1999. Cleopatra. Dir. Mankiewicz. With Elizabeth Taylor, Richard Burton, and Rex Harrison. 20th Century Fox, 1963. Foreman, Laura. Cleopatra's Palace: In Search of a Legend. New York: Discovery Books, 1999. George, Margaret. The Memoirs of Cleopatra. New York: St. Martin's Press, 1997. Gerome, Jean Leon. Cleopatra and Caesar. Private Collection. Hamer, Mary. Signs of Cleopatra. New York: Routledge, 1993. Hughes-Hallet, Lucy. Cleopatra: Histories, Dreams, Distortions. New York: Harper & Row, 1990. Plutarch's Lives of the Noble Grecians and Romanes [c. 100 C.E.]. Trans. Sir Thomas North (1579). Ed. Geoffrey Bullough, Narrative and Dramatic Sources of Shakespeare. Vol. V. Columbia UP, 1964. Shaw, Bernard. Caesar and Cleopatra [1898]. New York: Penguin, 1957. Cleopatra's Initial Encounter With Caesar Essay -- Egypt History Paper Cleopatra's Initial Encounter With Caesar Cleopatra is desperate-she needs to gain the throne of Egypt before her inadequate younger brother, Ptolemy, convinces Caesar to grant him full power. But alas, Cleopatra has been banished from Egypt by the ruthless Pothinus. Fortunately, the brilliant Cleopatra devises a plan to enter her Egyptian castle rolled up in a carpet, posing as a gift for the great Caesar. Her loyal servant, Apollodoros, carries her through a secret passageway and into the palace, where they are met by Caesar's guards. They continue into Caesar's quarters, where Apollodoros unrolls the carpet to reveal the stunning Cleopatra. Caesar is impressed not only by Cleopatra's intelligence, but also by her undeniable beauty, and pronounces Cleopatra the sole ruler of Egypt. Such is the story of the meeting of Caesar and Cleopatra as told by Plutarch and others that followed him. The extent of the story's truth remains a mystery, but it is likely that Plutarch included it in his account merely for entertainment value-it is only fitting that the alluring Cleopatra enters the castle with such a grand appearance. Because it is written in Plutarch's interpretation, many perceive the story as fact and include it in their own works. The scene, however-and the portrayal of Cleopatra within it-vary among different compositions. Regardless of the probable fictitious aspect of the scene, it is an important one, for it is in this scene that the level of Cleopatra's strength and power is revealed. INTELLIGENT YET INFERIOR Initially, it appears as though the rug scene is a display of Cleopatra's wit, for she uses her intelligence to devise a plan to enter the palace. In addition, it seems that Cleopatra has heightened ... ...lmi, Sr. With Billy Zane, Leonor Varela, and Timothy Dalton. ABC/Hallmark Entertainment, 1999. Cleopatra. Dir. Mankiewicz. With Elizabeth Taylor, Richard Burton, and Rex Harrison. 20th Century Fox, 1963. Foreman, Laura. Cleopatra's Palace: In Search of a Legend. New York: Discovery Books, 1999. George, Margaret. The Memoirs of Cleopatra. New York: St. Martin's Press, 1997. Gerome, Jean Leon. Cleopatra and Caesar. Private Collection. Hamer, Mary. Signs of Cleopatra. New York: Routledge, 1993. Hughes-Hallet, Lucy. Cleopatra: Histories, Dreams, Distortions. New York: Harper & Row, 1990. Plutarch's Lives of the Noble Grecians and Romanes [c. 100 C.E.]. Trans. Sir Thomas North (1579). Ed. Geoffrey Bullough, Narrative and Dramatic Sources of Shakespeare. Vol. V. Columbia UP, 1964. Shaw, Bernard. Caesar and Cleopatra [1898]. New York: Penguin, 1957.

The Mercury Symbol Essay -- Sex Gender Crossdresser Transsexual Essays

The Mercury Symbol My mom’s former boyfriend Rick, now known as Andrea, became a woman over a decade ago. Andrea is a transgender person whom the Mercury symbol represents. For transgender people, the Mercury symbol stands for their personal inner striving to become the gender they feel they were meant to be, equality, and pride. Happily, Andrea and my mom have remained friends since she became a woman. For many people who cross the gender line, acceptance does not always come so easily. Transgender is defined as appearing, wishing to be considered as, or having undergone surgery to become a member the opposite sex. There are many terms for or associated with transgender people, which people may also link to the Mercury symbol, such as transvestite, transsexual, crossdresser, intersexed (Wellesley College). The symbol is meant to express the balance of feminine and masculine traits within an individual. Some transgender people are open about their feelings while others, for fear of societal rejection, hide their pain for years and sometimes forever. The Mercury symbol dates back to ancient Greek mythology. Hermes (Mercury) and Aphrodite (Venus) had a child that possessed both male and female sexual organs. They named the child Hermaphroditus, which is where the term hermaphrodite originally came from. The Mercury symbol is made up of three parts: the crescent moon, the cross, and the ring. The crescent moon represents masculinity, while the cross represents the feminine and the ring stands for the individual surrounded by the struggle with gender. (forPLU) In today’s society, it is not easy to be an openly transgendered person and wear this symbol on your sleeve. Most people fear what is different... ... strength they show by changing their gender and way of life. Bibliography â€Å"I wonder what that means.† Wellesley College’s Queer Resource Handbook. 2000. Wellesley College. 28 Sept. 2004 < http://www.wellesley.edu/Activities/homepage/wlbtf/qrhandbook/definitions.html > â€Å"Normal.† Movie Tome. 2003. Movie Tome. 29 Sept. 2004 < http://www.movietome.com/movietome/servlet/MovieMain/movieid-77789/Normal/ > Stone, Sandy. â€Å"Transgender.† 1999. Sandy Stone. 29 Sept. 2004 < http://sandystone.com/trans.html > â€Å"Symbols of the Gay, Lesbian, Bisexual, and Transgender Movements.† Lambda Community Services. 2001. Lambda. 27 Sept. 2004 < http://www.lambda.org/symbols.htm > â€Å"Symbolic signatures.† 2000. forPLU.com. 27 Sept. 2004 < http://www.forplu.com/community/life&style/symbols/symbols_meanings.htm >

Benefits of Sports

Should students be involved in sports during their busy academic life? I  believe  so,  there are three  major benefits that i believe are the most important reason to start a sport: They are   Health, helps build good values, and are just all in all fun. I encourage students to take up sports. Even  though I’m a student myself and i know how busy we get from homework and test, but sports can help relieve stress and make school more fun.A report from the United Nations Inter-Agency Task force on sports for Development and Peace stated that young people can benefit from physical activity as it contributes to developing healthy bones,  efficient  heart and lung function as well as improved motor skills and cognitive function. Physical activity can help to prevent hip fractures among women and reduce the effects of  osteoporosis. Remaining physically active can enhance  functional  capacity among older people, and can help to maintain quality of life and   Independence. Sport teaches many good values that one can use in sports and their daily  life.Honesty,  disciplined  respect, and many others are just some of the values that sports teach us. A student can use these  values  in their daily  routine. Sports can help a student learn about arriving on time, setting  priorities, and to  encourage  team work. The key to creating and sustaining values based on sporting is Living Values: living values in  everything  you do, every time,  every day. Sports can be really fun and exciting. I  practice  Taekwondo and its exiting being put up  against  a bigger, faster, and stronger  opponent. It’s a very rewarding experience to see how much hard work pays of in combat and it can be applied in school.You may not see the results running and  practicing  everyday but once you get in to battle it shows, and it’s the same for school you may not see the results of  content  studying until you t ake an exam. It’s very exciting and I recommend all students to try sports it is very fun. In conclusion I believe students should start a sport since it offers many benefits Like: health benefits, good values, and it’s fun. I encourage my fellow students to join a sport It really makes the learning experience more enjoyable, and I believe it prepares us for success.

A Research About Reasons Make People Not Learning English Easily Essay

I researcher paper submitted in partial fulfillment of the requirements for the course 2010-2014 Submitted by: Nguy? n Th? Ng? c Mai Instructor: D. A Nguy? n Thanh Tu? n Ho Chi Minh City, December, 2012 Foreign Language Faculty, Hong Bang University Contents Chapter 1: Introduction3 Chapter 2: Literature Review51. 1 What is Vocabulary? 51. 2 The real situation of learning English nowadays61. 3 The importance of Vocabulary61. 4 Word Poverty71. 5 Vocabulary Development8 Chapter 3: Methodology111. 1 Subject111. 2 Research Procedure1113. Sample Selection111. 4 Sample Techniques121. 5 Data Collection121. 6 Reliability and Validity12 Chapter 4: Discussion141. 1 Figure 114 1. 2 Figure 2151. 3 Figure 3161. 4 Figure 4171. 5 Figure 5181. 6 Figure 619 Chapter 5: Conclusion20 References22 Questionnaire23 Chapter 1: Introduction Many people learning English as their second language have the same problem. What is the reason why they cannot remember the word that they used to know or read before when they need it? Why? Although you learnt it and it may be not a very hard word to recognize, you still cannot be able to speak that word out or write it down. It seems disappear mysteriously and never exists in your head. â€Å"Vocabulary is a very important element within a language as the overwhelming majority of meaning is carried lexically. There are certainly other elements such as: grammar, stress, rhythm, intonation, tone of voice, pauses, hesitations or silences, not to mention the use of non-vocal phenomena: kinesics and proxemics features† (Rosa M. ). In my point of view, we cannot learn any languages without knowing the vocabulary of it. It is obviously that how we can express our statuses, our feelings and how we can communicate with no word even in speaking or writing. In 1990, Mc Carthy stated, â€Å"no matter how well the student learn the lessons grammar, no matter how successfully the sounds of L2 are mastered, without words to express a wide range of meanings, communication in an L2 just cannot happen in any meaningful way. † (L2-second language). Therefore, to find problems of being difficult to use vocabulary is one of the most necessary things to solve. Although the other factors are also important, vocabulary is definitely the first section which must be done well for learners. You must have been embarrassed at least once and felt stuck when you cannot speak the L2 word out in public. So you have to replace it to another word that is not as excellent as the one before. It’s all because you didn’t remember that word. After reading this material, you will discover causes and solutions to defeat your vocabulary weakness. In general, the â€Å"Solution for Using English Vocabulary in Speaking and Writing† is completely useful for all high school students and nonprofessional English university students. However, the other university students can also apply this research in their study. As everybody seems to underestimate learning vocabulary, we usually think just learn by heart and understand new words, that’s enough. But it is wrong! Nowadays, when the standard of life is more and more increasing, people pay less attention into worrying about what to eat or what to wear anymore, conversely, they have turned to worry about their knowledge. Particularly, parents who want their children have the best education at school and they always attempt to do it, so learning second language should be a typical example of this tendency. Many years ago, Vietnamese started learning other languages like Chinese, French and above all others was English. Nevertheless, it was not popular as present and learners mainly taught themselves studying. Thank to modernization, newly imported cultures of foreign countries, we have more chance to approach and adapt it how to it becomes our advantages. Therefore, the government is trying to make L2 become a criterion for citizen to raise our country’s position higher in the world. For that reason, learning other language is very essential and vocabulary should merely be taken heed the most. Lacking awareness about vocabulary importance is actually one main cause making us feel bored and hard to learn. Almost students hate that they have to learn by heart every single new word and then they forget for a while. Because teachers also force them learn grammar by heart more, but require them to be good at both, just learning and learning, they don’t have time to acquire what they have just learned. During the research process, I made a study of this and realize that there are more different methods to teach a student improve his or her learning skills. This will help us evaluate our ways to learn from the past until now, to find out which is good to develop it more and which is bad to stop and to erase from our habits. Students in Viet Nam are almost good at grammar, yet they always feel they can’t speak or write their L2 frequently. Therefore, this research aims to a very cause – vocabulary. After you improve your vocabulary knowledge, it is for sure you won’t never fear this problem anymore. However, in spite of the importance of this element, vocabulary is often the least systematized and the most neglected of all the aspects of learning second language. For that reason, why do people underestimate vocabulary the English element? And How to change this thought of learners to improve their speaking and writing skills? Chapter 2: Literature Review Before we start finding the efficient ways to use vocabulary in speaking and writing, we need to clarify some questions, find out the main reason to solve it totally and then we will be better at these two skills. What is a vocabulary? According to the Collins Cobuild English Language Dictionary (1989: 1629), â€Å"the vocabulary of a language is the total number of words in it† and in the Oxford Advanced Learner’s Dictionary (New Eighth Edition, 2012: 1722), â€Å"vocabulary is all the words that a person knows or uses†. About word, it is defined, â€Å"a single unit of language which means something and can be spoken or written. † Some people misunderstand between vocabulary and word, they think they are similar, but actually not. To simplify those definitions, we can understand that vocabulary is all of the words we know and use to communicate effectively. Some of them we use in speaking or learn from reading books, some we regconise when listening from the others. There are two types of vocabulary: A. Use vocabulary (active vocabulary): words you can remember and use easily. Students learn vocabulary indirectly when they hear and see words used in many different contexts, for example, through conversations with adults, through being read to,†¦ B. Recognition vocabulary (passive vocabulary): words you knew in advance but for some reasons, it’s hard to spell or to pronounce correctly, and you need something remind. Students learn vocabulary directly when they are explicitly taught both individual words and word-learning strategies. In fact, the use vocabulary is as large as your recognition vocabulary and when you speak or write, you do not use as many words as when you recognise it from hearing and reading at all. This is information which tells us that if we can draw the recognition and the use one together, how remarkably our speaking and writing are improved! The real situation of learning vocabulary nowadays As a student, the researcher has been through many years at school, most vocabulary I learned and varied were from English textbook (grade 6 to grade 12). However, I actually could use half of them in practising and all of my friends were the same with me or some were even worse. According to Beck & McKeown in 1991, â€Å"Early vocabulary researchers reported figures ranging from 2,500 to 26,000 words in the vocabularies of typical grade 1 students and from 19,000 to 200,000 words for college graduate students. † And in two decades ago, there was considerable consensus among researchers that students added approximately 2,000 to 3,500 distinct words yearly to their reading vocabularies (Anderson & Nagy, 1992; Anglin, 1993; Beck and Keowm, 1991; White et al. , 1990). At the present time, the vocabulary size of each student must have increasing that figure more and more thanks to the help of modern technology. This is right and wrong. Although students have varied their vocabulary greatly but they are hindered partly by tissues such as types of vocabularies being considered (e. g. active and passive vocabulary). Moreover, students have more subjects to study and to be good at all that subjects either. They do not only learn by heart other subjects’ theories but they also have to acquire an amount of vocabularies and grammar structures which are their second language. Therefore, learning vocabulary may become a burden for almost students and they will be bored with foreign language’s lessons. The importance of vocabulary Everybody knows vocabulary knowledge plays an essential part to have a good basement when he or she learns a new language. Because it is obviously that without a basic amount of vocabulary, you cannot study language of any country well even if you are really good at its grammar. In 1997, Ellis stated, â€Å"knowing the words in a piece of discourse facilitates understanding which in turn allows the grammatical patterning to become more transparent. However, course books and teachers try to focus on grammar and make it become more important than the other elements. Additionally, foreigners can catch your speech with an imperfect grammar and an enough known vocabulary. But not many people get this point, they try to study hard in grammar skill, as the results, there are many people who learn vocabulary, still underestimate t he importance of it. â€Å" Students need both of a great many words in their vocabularies and the ability to use various strategies to establish the meaning of new words when they encounter them† (Fran L. Jean O. and Elfrieda H. ) Knowing a lot of words is good but not enough, all of it will be useless if you can’t be able to use it appropriately and effectively. Think about some practical cases like when you want to write or speak an interesting sentence in your writing or your speech and you try to find the best word to apply in that sentence because you can’t find out or can’t remember it. Cannot find it out: you didn’t know that word; Cannot remember it: you are lack of ability to use it immediately. Even if your rammar structure of this sentence is excellent, do not have vocabulary it still have nothing. As McCarthy stated, , â€Å"No matter how well the student learn the lessons grammar, no matter how successfully the sounds of L2 are maste red, without words to express a wide range of meanings, communication in an L2 just cannot happen in any meaningful way. † Mc Carthy is the author who did many researches about the importance level of vocabulary, and this status above surely prove that â€Å"words of L2† is the most necessary element for every learners. Thus, I believe that we should raise the awareness of students about the importance of vocabulary. And then when students aware by themselves, they can easily improve this element and have their own motivation to learn how to use it in any situation effectively. Word Poverty – Main reason causing difficulties in our speaking and writing A. Word poverty: Researcher Louisa Moats refers to the gap in word knowledge between advantaged and disadvantaged children as â€Å"word poverty†. In her study of the language abilities of kindergarten students in a large city district, Moat found that many children were unable to name pictures that showed the meanings of words such as sewing or parachute. (Moats, 2001) It is clear that learning vocabulary is not just about memorizing lists of words, but it also depends on methods of each learner so that they will be good or bad at their study. For that reason, vocabulary is a main root of a studying new language process, if the root is not healthy and weak, its tree-truck definitely will be wheeling and underdeveloped. It is the same with learners who are easily distracted or they approach their second language in a wrong way. Like the research above, children and students learn a numerous new words everyday but when they are asked about any word of their vocabulary knowledge, they may not remember it. Most cases have started in learning vocabulary which is the first important mile, there have different levels to divide learners into different types of Word Poverty. B. Level 1 – inappropriate vocabulary: using vocabulary incorrectly in given situations such as speaking or writing. This level is not too bad, those students have relative knowledge of vocabulary. However, English is a various language for learners to totally understand and acquire it, it is very difficult to get all principles of it. Therefore, in some circumstances, learners can make mistakes and apply the word in wrong position. For instance, â€Å"right/left† are normally used for indicating direction, but these words will not be appropriate on a ship, according to the Nautical Terms, â€Å"right/left† must be â€Å"starboard/port†. Level 2 – wrong level of formality. This common error can occur to any learner. We usually use conservational English in spite of academic English in formal situations, because it’s hard for us to choose right words to apply our utterances or our speeches. An typical example is â€Å"sit down† in informal situation and â€Å"be seated, ladies and gentlemen† of formality. Level 3 – meaningless vocabulary. There are some learners use words in a sentence improperly for two reasons. First, they translate it word to word by their mother tongue; second, they misunderstand its meaning without looking up in dictionary. The worse things are wrong grammar forms, wrong spelling or pronunciation. Word poverty will affect your speaking and writing very much if you don’t change this now. Lack of vocabulary or using it illogically obviously will make your speech or your writing underestimated. Vocabulary Development Building vocabulary is a powerful way to enhance your life and career. Because â€Å"words may be learnt or taught because they are seen to be of special relevance to particular situations in which the learner finds himself, or might find himself†, according to Wallace (1988: 16). 1. How to improve and expand vocabulary of your own. There are many ways helping you develop your vocabulary knowledge. Nevertheless, because of so many methods and so much direction which make you feel confusing to choose, in this research, I gladly give you the most six effective approaches to enhance your vocabulary. 1. Keep Learning New Words This is the great technique which many people use to develop their vocabulary knowledge. You must have known about the technique, it has one only rule: have to learn at least a word a day. Thus, if you count these numbers of words you have learnt over a years, it will support you a lot of words. Moreover, you will be more responsible for your study. a. In the book Learning English Effectively, Nguy? Tho Sinh M. A in Bowie State University, Maryland gives us a very new ways to learn vocabulary which bases on the traditional one. He named it Percentage Formula, this method emphasizes that although there are a great amount of new words you try to learn, you also forget some of the so many words. Main reason is your brain always discounts some percentages of the total vocabulary you have just learnt. Do not believe in the ability of memorizing of your brain totally, but cooperate with it wisely. For example, you learn 10 words a day, if you forget 20% of them, you will remember 8 words. With someone learns 15 words, if he forget 15%, he still remain 10 words. Compare with the one who learn 10 and who learn 15 words, you can realize that the more new words we learn, the less words we will miss due to the discount of your brain. Similarly, if you learn 20 and forget 40%, you will remember 12 of those words; when you try to learn 30 or 40 words per day and you may even loose 50 or 60%, you still get 15 and 16 words in your memory. b. Keep a vocabulary notebook of your own is also a good way to learn new words. Wherever you are, if you suddenly discover a strange or interesting word, you can write it down in you notebook. Obviously, you must decide what words to put in and what to say about them. Should you translate them, give definitions, give grammatical information? The decision is yours. † (Jeremy and Richard, More Than Words). 1. 2 Independent Learning This technique is probably the most efficient for learners in their long run of studying a new language. Be cause it is sure that we are always apply what teacher taught us effectively, sometimes what we are self-learned is more easier for us to apply. Vaila Goodridge suggested five ways to study vocabulary in context: Jigsaw Readings, Guessing Meaning, Narrow Reading, Conversation, Concordance Lines. These are suitable ways to improve your vocabulary knowledge at home. He also noted that Repetition is really important for learners to do some activities so that we can remember the new words for a long time. 1. 3 Use Various Techniques (Multiple Techniques) There are some techniques such as dictionary work, word unit analysis, mnemonic devices, semantic elaboration, collocations and lexical phrases, oral production. However, if you think these ways are too complex to apply in your study, Entertainment is also a tool for both studying and relaxing, you can learn vocabularies by foreign films, songs, games†¦ reading famous ovels or books can expand your new words a lot. 1. 4 Take Full Advantage of Dictionary As normally, we use dictionary to look up a new word, but it is not enough for taking full advantage of it. You must have your own dictionary which depends on your currently English level. Then circle the words you look up and it is necessary to read the entire for the word you will check. One more thing is Be Aware of Words. Some people read a lot to expand their vocabulary knowledge, but they are told having a small amount of vocabularies. It is because you are not really aware of the new and hard words when you read, so you skip it. This will not give you a good result although you have been reading all the time. 1. 5 Motivation This definition is quite abstract but very essential for learners who are studying a new language. The most important factor is a successful vocabulary building tool. It is clear that without motivation, your work will not be done well or if the work can be completed, it absolutely will have no effect. Thus, when you determine what your purpose and your motivation are, I know you can enhance your vocabulary as far as you want. Vocabulary is totally an essential part of learning English. Thus, when students can control and keep expanding their knowledge of it every day, there is no door to be less confident of practising Speaking and Writing skills anymore. Chapter 3: Methodology Subject: It is junior high school students, and university students who don’t major in English. They are almost good at grammar but lack of vocabulary which is the main reason why they can speak and write English well. These learners are the very important human resources of our country in future and their second language is good or not which will affect their future jobs very much. Therefore, I made up my mind to choose them are my objectives. There has the same character about the research’s subjects, that is almost them take care of their second language – English. Research procedure: After observing and discovering weaknesses of students about their second language-English in general. Particularly in newspaper, television news, social network pages,.. and by my friends, my acquaintances. I realized a big gap of learning English which is underestimated by most students, vocabulary knowledge. Then, I made a research and collected information about this problem from books, Internet, statistics †¦ As a result, I decided to survey a number of students in my area, Th? D? district, Hi? p Binh high school and another number of nonprofessional English students in H? ng Bang University. Because these two subjects are familiar to me, they are also easy for me to survey and analyze my research. After I had the result of what I had studied, I found main reasons causing difficulties for students when they write or speak English. By particular numbers and statistics I surveyed, it proved what I had mentioned before is right. Next, I drew all information from the materials and my own experiences together, then, I made a list of tips for learners to use vocabulary more effective in speaking and writing. Sample selection: The sample technique I used to support my research is Stratified Sample. As I aimed at the subjects of my research who are high school students and nonprofessional English students in university, I decided to choose my school, H? ng Bang University and Hi? p Binh high school which I used to study at in order to carried out my research. In H? ng Bang University, I focus on faculties taking more interest in learning English such as business administration, information technology, finance banking, foreign relationship. In Hi? Binh high school, I made a survey with advanced classes and normal classes. Sample techniques: Stratified Sample method which is dividing the population into subgroups and then randomly selecting from among these subgroups. In this direction, I followed two important criteria, materials and method. My primary materials I used to support the research are my computer with Microsoft Excel, I chose this software to help me draw diagram more exactly an d clearly; a questionnaire I made by myself with eight questions; a mathematical model is my calculator; especially is my real subjects, the students at school, ithout them, my research paper would be meaningless and valueless. Data collection: Through a process, I collected much information and I did surveys by myself which I use to support my research. Therefore, my data has a clear origin and it is valuable. The way I selected and collected my data is quite simple. After searching for many sources related to my topic, I went on carrying out some analyses by questionnaire, tests, observation,†¦ in order to make clear problems and find the best solutions for it. The locations where took place my surveys were H? g Bang university and Hiep Binh high school. Consequently, almost all objectives take their interest in my research (94. 4%). There are more than 75% who also agree the main reason causing difficulties in their speaking and writing skills is Lack of Vocabulary. And ther e are more than 80% people think their two skills will be nearly perfect if they improve the vocabulary knowledge. Reliability and Validity: My research paper is mainly for high school students and nonprofessional English students at university, but it can also inspire the other levels of learners. First, the validity of my research’s results and applicability is suitable and general for every learner because its particular objectives are just a manner so that I can take more focus on and narrow my topic. For that reason, there is not only high school or nonprofessional English students can approach this research, but there are also appropriate for secondary students or advanced English students whoever has the same trouble at his speaking and writing skills. Second, this is an issue of our national education now. When students are very good at English grammar and others elements, but they cannot apply it on practice and real situations. So the research will be useful for numerous learners in our country, and it will help them a good direction in their studying. About the reliability, I make sure that my research paper is trustworthy. Because I did it by my best and my real ability. Sources, books, websites, and surveys are on the research which proved that it is totally from my studying process. Finally, if you depend on the results and the capability, you will realize my new ideas and easily apply in reality. Chapter 4: Discussion Obviously in English, speaking and writing is two factors which every learner want to be good at the most. However, to be master these factors, there are some elements that the learners must control well like vocabulary, pronunciation, grammar†¦ and the result below will show you what high school and nonprofessional English university students think about their two skills. [pic] With the question, ‘Are you good at these two skills? † (speaking and writing skills), the majority of students choose â€Å"so so† as their final answer. There are 66,7% high school students and 50% university students who feel they are at average of speaking and writing English. Especially in the â€Å"yes† button answer, there are 25% high school students think they can control these skills, in the contrary, no university student is confident that they are good at both. You can see in the diagram, half of university students are so so and the other half totally think they speak and write English badly. Meanwhile, there are just 8. 3% high school students less confidence of speaking and writing English. What is the reason why they cannot remember the word that they used to know or read before when they need it? Relating to the result above, the very annoying trouble which students meet is they are usually stuck when speaking and writing English sentence because of not knowing how to describe it by vocabulary. [pic] There are 83,3% High school students and total nonprofessional English university students admit their weakness. However, some high school students can overcome this difficulty with 16,7% of them. The first and second diagram can be explained the reason why not all students easily say they are good at Speaking and Writing skills but half of them think they are ‘so so’ and there are even worse because of 50% say-no university students. The cause is only for lacking Vocabulary. Majority of students choose they are not good yet not really bad at these skills because they have learned English, they know about grammar and some rules of it but lack of words makes them lessen their confidence and also feel hard to practice the skills. With the big number of nonprofessional English university students, ho entirely answer ‘no’ toward being good at Speaking and Writing skill, because there are many factors effecting them at the high education school – university. Vocabulary knowledge is an essential element of learning this foreign language but there are more other fundamentals they need to concern either. At this position of university students, they re alize grammar and rules that are just a part not whole learning English. Next diagram and statistical numbers below will show the elements effecting learners when they study English. pic] There are five main factors in learning English, they are Vocabulary, Grammar, Pronunciation, Stress, Intonation and some extra features. At the first sight, we can find out the strongest influent element which was chosen by students at high school and University, that is Lack of Vocabulary. With 75% and 88. 9% of high school and university students’ choices, this percentage shows that almost students are aware of their knowledge of vocabulary. They know and understand about the element effects on their English studying time, because Vocabulary is the most basic thing when you learn a language. It is clear that Vocabulary is as a basement and foundation for each learner to have a stable process, if not the process will be very breakable. Therefore, every student should build their strategy of improving the Vocabulary knowledge right now. It is not too difficult, conversely, all the words will be naturally and easily acquired, as Wallace said, ‘words may be learnt or taught because they are seen to be of special relevance to particular situations in which the learner finds himself, or might find himself. ’ The next factor students take care of is Pronunciation. This absolutely relates to Vocabulary, when you learn by heart a new word, you should make sure about its meaning, synonyms, stress and especially is Pronunciation. However, some people usually miss this step so it will obstruct them in the future. There are 16. 7% High School students and 38. 9% university students agree with this point. About Grammar, a number of students think it have a an effect on learning English is not a few, 25% of high school and 33. 3% university chose this element. Beside three factors, Stress and Intonation have the same percentage of choices from students, there are 16. % in high school and 33. 3% in university. Additionally, some high school students said they also have other reasons which weaken their speaking and writing skills, that is lacking time and to be more in practice. Thus, there will be a question: Why do most people underestimate vocabulary the English element? The answer is their teacher taking much more focus on Grammar structure than oth er English elements. [pic] Nearly all students at High school and university admit of this mistake which belongs to Vietnamese teachers. With 77. 2% high school students and 83. % nonprofessional English students chose the answer – Yes are evidents for teaching wrong English at school and bad influence to their study process for a long time. As a result, students are so familiar with the style of learning which they have been taught from their teachers is attaching special importance to Grammar only. This seriously affects University students who are at the age need to use and practise English most. These remaining students, who don’t think their teachers take more focuses on Grammar, are only 27. 8% of high school and 16. 7% of University. However, the mistake of teaching was happened until few years later of the twenty-first century when Viet Nam, our country had not been adopted many other English teaching approaches. For this reason, there were a lot of Vietnamese teachers, who taught English, had only one method to educate their students – the Grammar-Translation Method. Fortunately, when this time of teaching style are narrowing, teachers and students have much more new choices to teach and learn English such as the Direct Method, the Audio-Lingual Method, Total Physical Response, Communicative Language Teaching, etc. Because the Grammar-Translation Method just focuses on Grammar but takes less intentions to others factors of English, teachers has to follow the principles of this approach ( Diane Larsen, 2000). This can be considered and answered for the research questions of Chapter 1 as the very first cause making learners underestimate Vocabulary the English element. How to change this thought of learners to improve their speaking and writing skills? There is a very important solution educators must immediately put on action, this is balance teaching and studying time of the English elements equally. Figure 5: The Next Important Elements In Learning English [pic][pic]To response the question, â€Å"Which of remaining factors (except Grammar) do you agree that it is the most important one influencing your English speaking and writing skills? † students at Hiep Binh high school and Hong Bang university randomly agree with Lack of Vocabulary in majority. In the pie diagram, more than a half learners believe Vocabulary is a key component which help they build a steady basement and support to others elements a lot. There are 61. 1% of total Hong Bang’s nonprofessional English students and 58. % of Hiep Binh’s students, this percentage reveals Vocabulary truly plays a essential role in English study of each student. But this feature seems to be neglectful and underestimated by Grammar structures, it is understandable that without Vocabulary, your knowledge of English will be merely at zero level. Therefore, you should take more time to separate the English elements uniformly, so that there is not which of them too bigger than the other ones. Pronunciation is the next choice with 33. 3% and 41. 6% of students, it is less than Vocabulary in university 27. 8% and in high school 16. %. There are some opinions that practice is also a factor making learners improve their English skills. After being good at both Grammar and Vocabulary-the most important English elements, I completely trust that every student can be more confident and more fearless when they use Vocabulary in their conversations and situations in real life. Thus, almost students quickly say Yes and think they will be perfect in English. [pic] Compare with Yes and No columns, we can recognise an obvious difference. These numbers are 83. 3% for students at high school and even 94. % for nonprofessional English students at university who surely believe if they try to improve and expand their Vocabulary knowledge and if this pluses Grammar knowledge which they have been taught well, they will absolutely control all difficulties they met in the past for Speaking and Writing skills. Moreover, these students will be practical perfect in this foreign language – English. Chapter 5: Conclusion Now, desire of being master of Vocabulary knowledge does not belong to minor learners anymore. In addition, the advantages of Vocabulary are very huge for your whole English studying process. Once students are confident of their vocabulary, they will definitely control four skills of English, especially is Speaking and Writing skills. Therefore, the researcher realized this point, then referred books relating and started making analyses. Actually, learning Vocabulary is not only learn by heart all the new words and it is done, but there are many methods to acquire such a numerous number of Vocabulary knowledge more easily. As the researcher present to you all information about Vocabulary, you, the audiences, have found out many tips for your own to improve and expand your knowledge of new words. However, there still have a lot of people who are underestimating this element of English. For that reason, many students admit that they usually feel hard to speak and write an English sentence which can transport full meaning in their mother tongue. Finally, these learners discover what obstructs them, this is amazingly an English factor that is not very important by their thoughts up to now-Vocabulary. Starting at so much complaints from my friends like â€Å"I have ideas in my head but I cannot speak or write them with no trouble, I even forget vocabulary all the time†, the researcher decided to make a research about this problem. From articles, news, books, television shows,†¦ and doing surveys in real community of students, particularly in high school and university. Then collecting results, analyzing and detecting some interesting findings, simultaneously giving audiences familiarity about Vocabulary and techniques to learn it more effectively. Throughout the research procedure, I perceived a big gap in our country’s education about teaching English that is teachers just focus on grammar structures more than other components. This leads students to a bad result when they go to university that is lack of Vocabulary and scare of Speaking and Writing skills, especially in high school, there is a majority of students already meet the problems. Next useful finding the researcher made out is creative ways to study and improve learners’ Vocabulary knowledge. Above all is the Percentage Formula (page 8), which Nguy? n Tho Sinh M. A introduce to audiences totally inspires us in learning Vocabulary. Besides this method, there are more easier ones to study news word without bore such as using multiple techniques, your own motivation, taking full advantages of dictionary,†¦ One more brightly exciting discovery for all English learners is there are more and more people realize the problem of teaching English in Viet Nam, so this is changing their awareness and our national education will be more successful in outlook. For further vision of this research, I suppose that when there is no learner lacking Vocabulary anymore, the next important thing we must follow is raising the international teaching. Because English is the most popular language in the world, no one can deny that Chinese, French or Japanese are also popular but English is still the most appreciated tool for human owing to its easy applicability worldwide. Thus, renewing English teaching approaches more internationally will be the next direction to develop for future research. Additionally, how to educate the remaining people who really do not know about what the second language-English is like the old, the poor and ethnic minority people. This is a very field making every educator reflect on and find out ways to come and fix it. In final, we discovered all causes of obstructing students in Speaking and Writing skills. We ascertained about what you should do right now to improve your English Vocabulary with no bore. We noticed weaknesses of our country education’s teaching second language either. For these results, the researcher absolutely believe in Solution for Using English Vocabulary in Speaking and Writing which will give you a new sight about learning Vocabulary and help you solve your difficulties of this language effectively. As Stahl mentioned in 1999, ‘Our knowledge of words†¦ determines how we understand texts, how we define the way we see the world. References Anderson, R. C. , & Nagy, W. E. (1992). The vocabulary conundrum. American Educator, 16, 14-18, 44-47. Anglin, J. M. (1993). Vocabulary development: A morphological analysis. Monographs of the Society for Research in Child Development, Serial No. 238, 58(10). Beck, I. L. , & McKeowm, M. G. (1991). Conditions of vocabulary acquisition. In R. Barr, M. Kamil, P. Mosenthal, & P. D. Pearson (Eds. ), Handbook of reading research, (Vol. 2, pp. 789-814). New York: Longman. Diane Larsen-Freeman (2000). Techniques and Principles in Language Teaching. Oxford. 15-17. Fran Lehr, M. A, Jean Osborn, M. Ed. and Dr. lfrieda H. Hiebert, A Focus On Vocabulary Kennedy, C. & Bolitho, R. (eds. ) 1984: English for Specific Purposes. London: Macmillan. Jeremy Harmer and Richard Rossner, More Than Words, part A, unit 3, 29. McCarthy, M. 1990: Vocabulary. Oxford: O. U. P Moats, L. C. (2001). Overcoming the language gap. American Educator, 25, 5, 8-9. Nguy? n Tho Sinh M. A, Percentage Formula, Learning English Effectively – H? c Ti? ng Anh Co Hi? u Qu? , 6, 75-76. R. Ellis (1997). SLA research and language teaching. Oxford.